Retail experience, re-read

Coinbase, re-read

The product line is broad — US futures included, since ~2023. The gaps are in the retail experience: discover, understand, practise.

Open the live prototype ↗ demo data throughout

The why, in one breath

Coinbase has more products than most banks — but a newcomer can’t find them, understand them, or try them safely. This concept adds the paths: learn on the screen you’re on, practise with play money, then commit.

Premise

For millions, Coinbase isn’t an exchange — it’s what crypto looks like. That makes the retail experience a public utility in a way the roadmap isn’t.

Why it’s hard

Revenue points at power users, so the interface drifts toward people who already trade. This POC serves the opposite persona: five anxious decisions a year.

The insight

Every addition rebuilds a path to something that already exists: find it in context, grasp it in plain language, rehearse it with nothing at stake.

Six surfaces, one persona

Discover → understand → practise → fund.

Practise→ Paper trading + graduation $10,000 virtual (demo) · quiz-gated step into funded trading

Learn→ Lessons anchored to the screen education at the moment of use, not an academy tab

Analyse→ Portfolio analysis in sentences concentration and drawdown without the Greek letters

Derivatives→ Comprehension-first on-ramp futures exist at Coinbase — this adds what leverage means in dollars, rehearsed first

Events→ Events & prediction trading “will X happen?” is how newcomers already think — outcome markets, comprehension-first, rehearsed in the paper account

Alone with the money→ Community & social feed investing is social; the concept adds discussion, leaderboards and shared watchlists — learn from people like you

North star: paper → funded conversion. ★

Volume and DAU are maximised by the power users this isn’t for — one churning day-trader beats a hundred careful newcomers on both. A user who practised, passed the quiz, then committed real money is confidence built and cashed.

time-to-comprehension90-day newcomer retentionsupport contacts per feature